We’re an award-winning brand consultancy that design with a People First approach.


Our projects and clients are diverse, but our starting point is always the same: to discover unsolved everyday problems — and then figure out how to design solutions to them.  Why?  Because we believe that putting People First is the most effective way to build brands.

Besides offering our day-to-day consulting services, we also develop our own products as well as team up with early stage startups to help them create their brands.  So far, we've developed Peeping Toms and Bee Nice, and teamed up with EquipmentLoop and Liveable.


Our services


Brand strategy

  • User research

  • Market research

  • Cultural & Social research

  • Brand platform and positioning

  • Brand story

  • Brand architecture

  • Naming

  • Communications strategy

  • Trend forecasting

Brand design

  • Visual Identity

  • Brand tonality

  • Creative direction & art direction

  • Digital design (UX/UI)

  • Social content

  • Photography & illustration

  • Film & motion design

  • Packaging Design

  • Environmental design

Brand innovation

  • Brand building projects

  • Product & service design

  • Business design

  • Start-up acceleration

  • Innovation workshops


Also, we regularly speak and host workshops on themes like design, innovation and people first at organisations and schools like: 

H&M, Boston Consulting Group, Berghs School of Communication, Stockholm School of Economics, Baluba, Bonnier Broadcasting.


AFFAIRS is run by Antonia von Euler & Patrik Beskow


Patrik Beskow
Creative director

Tel: +46—708—928711
Mail: patrik@weareaffairs.com

Patrik has a background in the communications industry, before co-founding AFFAIRS he was creative director at Prime. Patrik has won 50+ industry awards, including multiple Cannes Lions, and been named one of 'Swedens 101 Super Talents' by Veckans Affärer.


Antonia von Euler
Project director

Tel: +46—709—960967
Mail: antonia@weareaffairs.com

Antonia has a background in the art & design industry, before co-founding AFFAIRS she ran multiple businesses including YOUNG ART — a B2B art agency with clients like Nike, Volvo & Rezidor Hotels and NAU GALLERY — a progressive platform for emerging artists in Stockholm.